We are a no-nonsense EDI consultancy.

Our approach is simple: we focus on the core fundamentals of equality, diversity, and inclusion to drive meaningful, lasting change, helping you understand why this work matters.

If you're seeking an award for "not being that racist" or just need to complete mandatory diversity forms, we are NOT the company for you.

But if you want to truly understand equality, diversity, and inclusion and gain real benefits from lasting change, we’re here to help.

Our Services

Sectors

We work across private, public, and voluntary sectors, focusing on key collaboration areas. In the private sector, we target Professional Services, Transport, Sports, and Media. In the public sector, we engage with Local Authorities, Government, Healthcare, and Education. In the voluntary sector, we focus on Social Mobility, Homelessness, International Development, and Arts and Culture.

Organisations

We primarily partner with medium to large organisations - typically employing between 500 and 5,000 people - where our evidence-based approach delivers the greatest impact.

Budget

Our partnerships are most effective with organisations investing £50,000 or more annually in EDI, demonstrating a strategic commitment to inclusion. If you’re at an earlier stage, we can support you in developing a clear roadmap and identifying the right level of investment to drive impact.

Meet the team.

Smiling young Black man with dreadlocks wearing a black collared shirt in an indoor setting.

Mac Alonge

CEO & Founder

Mac is an experienced strategic and regulatory consultant with over a decade in the energy and utilities sector. As Founder and CEO of The Equal Group, he leads the organisation’s vision to create measurable, lasting progress in equality, diversity and inclusion — he firmly believes that EDI is a Public Good that we all benefit from, and as such should all consider the impact we can make in making the world more inclusive.

Close-up portrait of a smiling woman with glasses, wearing a gray sweater and black top.

Kate Taiwo

Head of Operations

Kate is an experienced Project Manager, responsible for the overall operations of The Equal Group. Kate brings extensive project management experience from large-scale programmes such as Brexit and ICB ring-fencing in top-tier investment banks. As Head of Operations, she ensures The Equal Group runs efficiently and delivers consistently high-value outcomes for clients.

Young woman with long wavy light brown hair, wearing a black top and a gold necklace with a green pendant, smiling softly against a blurred dark background.

Brontë Smith

Marketing Manager

Brontë leads The Equal Group’s marketing, partnerships, and digital strategy. She is passionate about using social media to educate, connect, and inspire meaningful conversations around inclusion. A First-Class Media and Culture graduate from the University of Worcester, Brontë combines creativity with purpose to ensure The Equal Group’s content reflects its mission for evidence-based, lasting change.

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Lorna Parchment

Operations Lead

Lorna is an experienced Operations Manager with over 15 years’ experience delivering organisational change and operational excellence across the service, utilities, financial, and legal sectors. A qualified PRINCE2 Practitioner with expertise in Lean Organisation Management, she believes fostering a culture of inclusion builds trust, engagement, and stronger working relationships.

Richard Kuti

Senior Consultant

Richard is an experienced Equality, Diversity and Inclusion Consultant with a background in organisational development and leadership. He has worked across public and private sectors to help organisations build inclusive strategies, policies, and practices that drive measurable change. Richard combines analytical insight with a people-centred approach to create lasting, evidence-based impact.

We are dedicated to empowering companies.