19 Mar Representation Matters…Genelle Aldred
Genelle has over a decade worth of experience in broadcast journalism, creative content creation and digital marketing. She is a woman of great communication skills who has worked at many of the UK’s largest broadcasting organisations including BBC, ITV and TBN.
She has taken on various roles such as Weather Presenter, Newsreader, Documentary Researcher and Producer. She since worked within the charity sector for Tearfund, and is now consulting other brands about their communication and creative strategies. She is passionate about diversity in comms and believes in taking brands on the journey of broader appeal by using a creative strategy.
Genelle joined our host Nikki Tapper on The Equal Group’s podcast show ‘Representation Matters’ to share her stories and expertise.
1 ) The impact of equality, diversity and inclusion (EDI), why it matters to her
2 ) How the media address addresses EDI better that in the voluntary sector
3 ) How the media are the window to promote diversity across the UK especially for areas/towns that don’t have very diverse communities
4 ) How managers can expand their thinking in order to inspire their staff to be more inclusive
5 ) Her expert tips and advice for businesses wanting to deliver their brand, product/services to a diverse audience
Host: Nikki Tapper
Guest: Genelle Aldred
The Equal Group Twitter: https://twitter.com/theequalgroup
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